The Profit Potential of participating in the MORE  *  Supertooth and the Good Food Friends  *  MORE Plaque Watch Community & School Project

After 30 years of fluoride in water and toothpaste, Dental decay is still the most prolific and second most costly community disease.

A new science based community and school fun Dental Health Skill Development Promotion is needed with opportunities for Government, food, dental and even confectionery industry backing. Supertooth opens a huge new market potential and the ease of conveniently cleaning teeth after eating even after fast food as well as protecting teeth before eating foods like confection.

Promotional milk bottle tops, stickers, games like up the cheese stick down the lolly, new tooth care products like non stick chewing gum, convenient disposable hygienic Sealant Tablet Confection and Bush-floss'n'chew foam strips that protect teeth before eating and clean away trapped food after eating, Supertooth embossed fashion 'tobacco tins' or plastic 'cigarette cases' for convenient tooth care products, embroided caps, shirts, dental gowns, etc. will give rise to a new side promotional industry that will add millions to the economy.

Almost all cavities occur between teeth and inside grooves on chewing surfaces where the brush, toothpaste, mouthwash, saliva and chewing gum, cannot reach plaque or trapped food after eating every meal or snack.

Few cavities occur at Gum marginswhere the brush and saliva have good access.

Some 20% of cavities occur Between teeth where flossing skills are best to remove food or plaque

Grooves in chewing surfaces are where over 80% of cavities occur and where personal tooth care such as chewing sealant foods like cheese before eating and chewing cleansing fibre like celery after eating can best help prevent cavities

Saliva helps remove food from accessible tooth surfaces, neutralise acid and repair demineralised tooth.
Saliva needs help after every meal or snack to access between teeth and inside grooves on chewing surfaces.

The Good Food Friends like fresh vegetable celery silver beet etc. that are healthy and help saliva clean and protect teeth after eating, also helps distinguish between cariogenic foods that are easily trapped and hard to remove like sugar and starch that plaque changes to acid which demineralises tooth as in the egg shell and vinegar experiment in the school project.

Supertooth has a logo  for T shirts, plastic bags, flags etc. and can be sewn onto dentist hygienist and nurses uniforms to create a new friendly image for dental staff that support prevention. It will also support Tooth Friendly foods that protect teeth.

There are around 9,600 schools in Australia with 3,200,000 students and 150,600 staff who like other Australians and 6 billion people around the planet that leave food on their teeth after every meal or snack even if they brush or chew gum etc.

Much of this food is cariogenic.  The average Australian spends $75.51 a year on confection which is highly cariogenic. Protecting teeth before eating and cleaning teeth after eating could see the average person spend over $100 per year.

Retail World Australia Grocery Guide 2004 indicates sale of Toothbrushes was $95m., Toothpaste $209m., Confection $1,510.2m. and Chewing Gum $104m.  In Europe the gum market is $3,098m and in the US it is $3,100m.  Chewing gum is a convenient product that can be used anytime anywhere and much of the market is devoted to oral hygiene and fresh breath.

Supertooth is a broad cross section of all these markets and is convenient to use. Brush-floss'n'chew foam strips unlike the toothbrush, comes in a convenient hygienic pack to simplify brushing, flossing, swishing and chewing skills after eating and help saliva remove trapped food, neutralise acid and repair demineralised tooth.

The outer open thin cell walls scour plaque from gum margins and between teeth and force saliva inside grooves on chewing surfaces to remove soluble foods like sugar and some insoluble foods like chocolate, neutralise acid and repair demineralised tooth.
With economy of scale and special equipment these can be produce at very low cost though as a nonstick gum for flavour, it will be a little more expensive though still a fast process.

Insoluble food like cheese is generally hard to remove and gave rise to chewy tablets or sugarless confection instead of toothpaste that can seal grooves before eating and prevent food being trapped and changed to acid while eating. Also Chewy Sealant Tablet Confection can come in many popular fresh breath flavours that also help displace trapped food after eating.

Special chocolate formulae should be a popular one for parties and restaurants or home. Chew one on each side of the mouth before a meal or snack to prevent food being trapped and changed to acid. Chew one on each side of the mouth after eating to help saliva displace residual food, neutralise acid and repair demineralised tooth.

These chocolate coated almonds only come in 6 kilo bulk packs. Special individual packs with the Supertooth Good Food Friend logo can be arranged. However email us for current information and costs.

Dentists can apply to use the Supertooth Logo for free if the promote prevention and Supewrtooth and the good food friends

If you would like to obtain a supertooth Plaque Watch Kit to help use the Project, Please click on the buy now button below. There is a charge of $110 including tax and you are made a Supertooth member and may use the logo. You will be advised of any updates and research results as may arise. Dentists and hygienist can apply to use the Supertooth logo by sending an email to supertooth@optusnet.com.au but it is easier to use the Supertooth kit.

Click here to brand your Good food friend Products with the Supertooth Logo for $800 a year